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Boring maternity clothes? Yeah, hard pass.

No beige, no baby ruffles, no sad sack vibes. Just feel-good fits made for real mums who still want to feel like themselves.

Because you didn’t disappear when you got pregnant—and your style shouldn’t either.

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As Seen In

  • Logo and tagline of 'Natural Parent Magazine' on a white background

Maternity and nursing wear that actually gets it.

You’re growing a human, not giving up your personality. So we ditched the frump and brought the fun—easy fits, bold colours, and cuts that work through every stage (and then some).

This is feel-good fashion for mums who refuse to blend in.

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Hey, I'm Jess.

I'm a mum of three and the founder of Saturday Vibes.
Saturday Vibes was born because maternity clothes needed a glow-up. This is fashion that keeps up—with your bump, your boobs, and your bold self.

Find out more

Shop our stylish maternity and breastfeeding clothes

  • Dresses

    Dresses

    We’re redefining maternity and breastfeeding fashion with dresses that are as stylish... 

    Dresses

  • Tops

    Maternity and nursing tops that actually fit your life. From playful prints... 

    Tops

  • Pants

    Effortless style meets everyday comfort. These maternity and postpartum-friendly pants are made... 

    Pants

  • Jumpsuits

    One-piece wonders that do it all. Our maternity and breastfeeding-friendly jumpsuits feature... 

    Jumpsuits