Our Story
Our Story: The Birth of Saturday Vibes
Hey, Mama! I’m Jess, a mum of three who, found herself wading through racks of beige, ruffled, and downright frumpy maternity clothes. Each pregnancy left me frustrated by the lack of options that truly reflected my style. I kept thinking, “Why do I have to sacrifice my style just because I’m pregnant?”
That’s when Saturday Vibes was born. I was done with the bland and the boring, so I decided to create clothes that are as vibrant and unique as you are. Because let’s face it – motherhood is hard enough without having to compromise on your wardrobe!
Why Saturday Vibes?
We’re here to shake up the world of maternity wear. No more sacrificing your style for comfort – with our pieces, you can have both. Think bright colours, bold prints, and flattering fits that carry you through pregnancy, breastfeeding, and beyond. We’re all about making clothes that you’ll want to wear, whether you’re chasing after your little ones or enjoying a rare kid-free brunch.
What We Stand For
- Clothes that bring joy: No beige, no ruffles, no grandma’s curtains here! Just fun, feel-good fashion.
- Designed for Real Mums: Maternity and nursing clothes that actually fit and flatter, so you can feel confident at every stage.
- Comfort & Quality: Our pieces are ethically made to last – because you deserve clothing that supports you as much as you support everyone else.
My Mission
At the heart of Saturday Vibes is a simple mission: to help mums feel more like themselves again. I’m so excited to have you on this journey with me. Here’s to more colour, more fun, and a whole lot of self-expression!
Let customers speak for us
These are my favourite dresses for pregnancy and breastfeeding! They’re beautifully made, wash easily, fit well, practical for throwing on anytime but also lovely and bright for dressing up.
Love the colours in this dress!
Highly recommend.
Love this shirt! I no longer have to lift up my shirt I can just easily unzip. Makes breastfeeding in public so much easier and no longer need to pack a swaddle to cover up 🩵🩵
The fabric is so soft, warm and comfy. Love it!
This is such a awesome jumper for the cooler months - you can go out and still be warm, but look great too! The colour is lovely, pairs with so much and no more half your torso out freezing while feeding! And it's the perfect oversized fit to have your warm layers under too!
Absolutely love this breastfeeding jumper! The fabric is incredibly soft and comfortable, making it perfect for everyday wear. It's nice and warm without feeling bulky, and the colour is even more beautiful in person. The feeding access is so easy and discreet, which makes breastfeeding on the go effortless. Such a practical piece that doesn't compromise on style!
I bought this dress when I was 28 weeks pregnant with my second baby, and it quickly became my go-to dress. It comfortably fit throughout pregnancy and was perfect for the postpartum period too.
I was still breastfeeding my toddler while pregnant, and this dress worked beautifully for both stages. The discreet side zips make feeding incredibly easy and convenient when you're out and about.
The bright pop of colour makes it a fun everyday dress, but it's also easy to dress up for lunch dates, catch-ups with friends, or special occasions. I loved it so much that I ended up getting it in the purple as well!
Comfortable, practical, flattering, and genuinely breastfeeding-friendly; it's a wardrobe staple that I've reached for time and time again.
Love it
Love this top! In my main rotation now and looks fantastic with jeans. Great in winter for non bulky boob access under jumper too! The fabric is soft and high quality, the colours are super vibrant and keep my LO focused on the task at hand haha!
This dress is magical. I’m currently in my third postpartum period and this dress has helped me feel comfortable and confident whilst still being so easy to breastfeed in. I wish I’d had one of these with my previous pregnancies!
Lightweight, great quality top perfect for maternity and breastfeeding friendly! Ticks all the boxes.
Style is a summer favourite but also easy to add a jacket over during winter. Thank you for the thoughtful design!
Love my size 10 dress!! I’ve been wearing mine post partum for breast feeding and I always get compliments on it! Nice roomy fit for when you’re feeling bloated or your boobs are about to explode, it has pockets and the zips on both sides are easy to use. The only thing I wish was different was the neckline. If it were a round neckline higher to the neck, I could chuck a long sleeve shirt underneath for when it’s a bit chilly. Otherwise, it’s perfect!
Love these pants, they are the most comfortable maternity pants I own and am sad when I have to put them in the wash. I get lots of compliments when I wear them. Would love to see them made in other colours/prints!
Can’t wait to wear for breastfeeding in the Spring and Summer
Great quality, excellent design, thank you Saturday Vibes
