As Seen In

Logo and tagline of 'Natural Parent Magazine' on a white background
Logo and tagline of 'Natural Parent Magazine' on a white background

Easy breastfeeding access

Discreet lift-up design & side zips makes feeding simple — no outfit changes needed.

Breastfeeding friendly top colourful

Wear it after baby

Styles you’ll keep reaching for long after pregnancy and breastfeeding.

Made for your growing bump

Designed to fit comfortably through every stage of pregnancy.

Boring maternity clothes? Yeah, hard pass.

No beige, no baby ruffles, no sad sack vibes. Just feel-good fits made for real mums who still want to feel like themselves.

Because you didn’t disappear when you got pregnant—and your style shouldn’t either.

Shop the Glow Up Collection

Hey, I'm Jess.

I'm a mum of three and the founder of Saturday Vibes.
I was tired of maternity clothes that made women feel like they had to shrink themselves — in style, confidence, or identity — the moment they became mums. So I started creating the pieces I couldn’t find: vibrant, feel-good clothes that help you show up as you, not fade into the background.

Find out more