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Boring maternity clothes? Yeah, hard pass.

No beige, no baby ruffles, no sad sack vibes. Just feel-good fits made for real mums who still want to feel like themselves.

Because you didn’t disappear when you got pregnant—and your style shouldn’t either.

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Maternity and nursing wear that actually gets it.

You’re growing a human, not giving up your personality. So we ditched the frump and brought the fun—easy fits, bold colours, and cuts that work through every stage (and then some).

This is feel-good fashion for mums who refuse to blend in.

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What mums are already saying...

  • Amanda, Brisbane

    "It truly goes with pregnancy and breastfeeding! As I did both while wearing this outfit. It’s super comfy to wear as well!"

  • Lauren, Brisbane

    "I love this. Cool pattern and nice and bright."

  • Brigid, Sydney

    "Love the design of this top! Not only does it look great but so easy to breastfeed in."

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Hey, I'm Jess.

I'm a mum of three and the founder of Saturday Vibes.
Saturday Vibes was born because maternity clothes needed a glow-up. This is fashion that keeps up—with your bump, your boobs, and your bold self.

Find out more