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Logo and tagline of 'Natural Parent Magazine' on a white background
Logo and tagline of 'Natural Parent Magazine' on a white background

Shop our stylish maternity and breastfeeding clothes

  • Dresses

    Dresses

    We’re redefining maternity and breastfeeding fashion with dresses that are as stylish... 

    Dresses

  • Tops

    Maternity and nursing tops that actually fit your life. From playful prints... 

    Tops

  • Pants

    Pants

    Effortless style meets everyday comfort. These maternity and postpartum-friendly pants are made... 

    Pants

  • Jumpsuits

    One-piece wonders that do it all. Our maternity and breastfeeding-friendly jumpsuits feature... 

    Jumpsuits

Best Sellers

Our most loved products for new mums

Hey, I'm Jess.

I'm a mum of three and the founder of Saturday Vibes.
I was tired of maternity clothes that made women feel like they had to shrink themselves — in style, confidence, or identity — the moment they became mums. So I started creating the pieces I couldn’t find: vibrant, feel-good clothes that help you show up as you, not fade into the background.

Find out more

Boring maternity clothes? Yeah, hard pass.

No beige, no baby ruffles, no sad sack vibes. Just feel-good fits made for real mums who still want to feel like themselves.

Because you didn’t disappear when you got pregnant—and your style shouldn’t either.

Shop the Glow Up Collection

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